Rooted in Island and City

Cherreh Pic combines the relaxed vibes of Hawaii with the ruggedness of the Bay Area, creating streetwear that embodies pride and genuine expression. It is a blend of terminology and a convergence of two cultures to showcase the finest elements from what is available.

Cherreh: A term in Hawaiian slang referring to something that is excellent.

Pic: An image or visual representation.

Cherry Pic: to choose and take only (the most beneficial or profitable items, opportunities, etc.) from what is available.