Privacy Policy
Effective date: November 11, 2025
Company: Etch Media and Apparel ("Company," "we," "us," or "our")
Website: Cherreh Pic — https://www.cherrehpic.com (the "Site")
Contact: etchmediaandapparel@gmail.com
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit the Site, make a purchase, subscribe to communications, or interact with our social media and customer support. Please read this policy carefully. If you do not agree with the terms, please do not use the Site.
We may update this policy from time to time to reflect changes to our practices or for legal, operational, or regulatory reasons. Changes are effective when posted on the Site. If changes are material, we will provide additional notice (e.g., by email or a prominent notice on the Site).
1) Information We Collect
We collect information that you provide to us, information automatically collected when you use the Site, and information from third parties.
A. Information You Provide
Account & profile data: name, email address, password, shipping/billing address, phone number.
Order & payment details: products purchased, order history, delivery preferences. (Payment card data is processed by our payment processor; we do not store full card numbers.)
Communications: messages to customer support, product reviews, survey responses, contest entries.
Marketing preferences: email/text opt-ins and your choices about receiving promotions.
B. Information Collected Automatically
When you access or use the Site, we and our service providers may automatically collect:
Device & usage data: IP address, browser type, device identifiers, operating system, referring/exit pages, clickstream data, timestamps, pages viewed, and general location (city/region derived from IP).
Cookies & similar technologies: small files placed on your device to operate the Site, remember preferences, analyze traffic, and personalize content/ads. See Cookies & Analytics below for more.
C. Information From Third Parties
Payment and fraud-prevention partners (to process transactions and prevent fraud).
Analytics and advertising partners (for site metrics and interest-based advertising).
Social media platforms (when you interact with our pages or use social sign-in, subject to your platform settings).
2) How We Use Your Information
We use information for the following purposes:
Provide the Site and services: process and fulfill orders, deliver products, manage accounts, provide customer support.
Improve and personalize: operate, maintain, optimize, and personalize the Site and your experience.
Communicate with you: send transactional emails (order confirmations, shipping updates), respond to inquiries, and send marketing messages consistent with your preferences.
Security & fraud prevention: protect the Site, our customers, and our business; detect, investigate, and prevent fraudulent or illegal activities.
Compliance: meet legal, regulatory, tax, and accounting obligations; enforce our Terms.
Legal bases for processing (EEA/UK visitors): performance of a contract, legitimate interests (e.g., site security, improvements, and marketing to existing customers), consent (where required, such as certain cookies/marketing), and compliance with a legal obligation.
3) Cookies, Analytics & Advertising
We use cookies and similar technologies (e.g., pixels, tags, local storage) to:
Remember your settings and preferences;
Keep you signed in and enable core site functions;
Measure and improve performance and user experience;
Facilitate interest-based advertising.
You can set your browser to refuse cookies or to alert you when cookies are being placed. Disabling cookies may affect site functionality. Where required by law, we will request your consent for non-essential cookies.
We may use analytics services (e.g., Google Analytics) to understand site usage and performance. These providers may collect or receive information about your use of the Site to provide analytics services and improve their own products. You can learn about Google’s practices and opt out at tools like https://tools.google.com/dlpage/gaoptout.
We and our advertising partners may use cookies and similar technologies to show you relevant ads on and off the Site. You can learn more about interest-based advertising and opt-out choices at https://www.aboutads.info/choices (US) and https://www.youronlinechoices.eu (EU), or via device settings for mobile apps.
4) How We Share Information
We may share information as follows:
Service providers & vendors who perform services for us (e.g., web hosting, payment processing, order fulfillment/shipping, customer support, analytics, advertising, and security). These parties are bound by contractual obligations to protect your information and use it only for the services they provide.
Business transfers in connection with or during negotiations of any merger, sale of company assets, financing, or acquisition.
Legal reasons if we believe disclosure is necessary to comply with law, lawful requests, or legal process; to protect rights, property, or safety of Company, our users, or others; or to enforce our agreements and policies.
With your consent or at your direction.
We do not sell your personal information for money. We may disclose limited information for cross-context behavioral advertising or targeted advertising (as defined by some laws). See Your Privacy Rights for opt-out options.
5) Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, including to provide you services, comply with legal obligations, resolve disputes, and enforce our agreements. Where feasible, we anonymize or aggregate data so it is no longer associated with you.
6) Security
We use reasonable technical and organizational measures designed to protect personal information. However, no electronic transmission or storage of information can be guaranteed to be 100% secure.
7) Children’s Privacy
The Site is not intended for children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, please contact us so we can take appropriate steps to delete such information.
8) International Transfers
If you access the Site from outside the United States, please note your information may be processed in the United States and other countries that may have different data protection laws than your country. Where required, we use appropriate safeguards for cross-border transfers (e.g., Standard Contractual Clauses for EEA/UK data).
9) Your Privacy Rights & Choices
A. Email & Text Marketing
You can unsubscribe from marketing emails by using the "unsubscribe" link in our emails or by contacting us.
If you opted into SMS/text marketing, you can reply STOP to opt out and HELP for help. Message and data rates may apply.
B. Cookies & Targeted Ads
See Cookies, Analytics & Advertising for browser, platform, and device-level choices.
C. Access, Correction & Deletion
Depending on your location, you may have rights to request access to, correction of, or deletion of your personal information. You can make these requests by emailing etchmediaandapparel@gmail.com.
D. EEA/UK Data Subject Rights
If you are in the EEA/UK, you may also object to or restrict certain processing, request data portability, or withdraw consent where processing is based on consent. You also have the right to lodge a complaint with your local supervisory authority.
E. California Privacy Rights (CCPA/CPRA)
California residents have the right to know the categories of personal information we collect, the sources, purposes, and categories of third parties to whom information is disclosed; to access specific pieces of personal information; to delete personal information; to correct inaccuracies; to opt out of sharing for cross-context behavioral advertising; and to limit use/disclosure of sensitive personal information.
Notice of Collection (past 12 months): We collect the following categories as defined by California law: identifiers (e.g., name, email, IP); commercial information (e.g., purchases); internet activity (e.g., browsing history on our Site); geolocation (coarse, derived from IP); and inferences (e.g., preferences). We do not intentionally collect sensitive personal information. Sources include you, your devices, service providers, analytics and advertising partners, and publicly available sources. Business purposes include those listed in How We Use Your Information. Categories of recipients are listed in How We Share Information.
We do not sell personal information in exchange for money. We may share certain information for cross-context behavioral advertising. To opt out, you can:
Adjust cookie preferences or use a browser-based opt-out signal (e.g., Global Privacy Control). If we detect a valid GPC signal, we will treat it as a request to opt out of sharing for the browser/device.
Contact us at etchmediaandapparel@gmail.com with the subject line: "CCPA Opt-Out."
We will not discriminate against you for exercising your rights.
10) Third-Party Links & Features
The Site may contain links to third-party websites, plug-ins, and applications. We are not responsible for the privacy practices of such third parties. We encourage you to read their privacy policies.
11) User-Generated Content
If you post reviews or other content on the Site or our social media, this information may be public. Do not share information you prefer to keep private.
12) Do Not Track
Some browsers offer a "Do Not Track" (DNT) signal. There is no industry standard for DNT. We respond to legally recognized opt-out preference signals where required (e.g., California GPC) as described above.
13) Contact Us
If you have questions, concerns, or requests about this Privacy Policy or our data practices, contact us at:
Etch Media and Apparel
Email: etchmediaandapparel@gmail.com
Website: https://www.cherrehpic.com
If this policy is translated, the English version controls to the extent of any conflict.